The basics
Website audit
Keyword research
Web page optimization
Link building
- The importance of links
- The influence of outbound links
- High quality links
- Low quality links
- The effect of co-citation
- How to judge the quality of a page
- SEOprofiler’s Link Profiler
- Link notifications
- How to work with competitor links
- How to find keyword links
- How to optimize your current links with the Link Profiler
- The Link Disinfection tool
- The link opportunity finder
- The starter links
- Submission helpers
- The Link Influencer
- The link opportunities
- The Link Manager
- The Link Manager step-by-step
- Add links while surfing the web
- How to contact other webmasters
- Checklist
Result checking
Competitive intelligence
SEO reports
Robots.txt and the XML Sitemap of your site
The audit tool also analyzes the robots.txt file of your website. The robots.txt file tells search engines how your web pages should be indexed.
A robots.txt file with a wrong configuration can keep search engine robots away and your web pages won’t be indexed then.
As the robots.txt file is hosted on your server, you cannot edit it directly in the audit tool. If necessary, open the robots.txt file with a plain text editor. It is important that the editor does not add style information to the file. For that reason, you cannot use MS Word to edit the robots.txt file.
If you don’t want to exclude any search engines from your website, just leave the robots.txt file blank. If you want to exclude search engines, you can find examples here.
How to create an XML Sitemap
An XML Sitemap helps search engines to index all pages of your website. An XML Sitemap (with a capital S) is a text file containing a detailed map of all URLs present on your website.
This helps search engine robots to index all of your website’s pages. The Sitemap can also contain META data, which helps the search engine crawlers to understand when a file has changed or when you have added new content. The website audit tool in SEOprofiler automatically creates an XML Sitemap of your site.
Click the ‘Download sitemap file’ button to download the sitemap file to your local computer. The file is compressed as .gzip which is a format that is accepted by Google, Bing and other search engines.
After downloading the XML Sitemap, you can submit it to Google and Bing. Use the links on the ‘Sitemap’ page the website audit tool to submit your XML Sitemap.
You can also include the XML Sitemap in your robots.txt file:
- Upload the XML Sitemap to your website.
- Add this line to your robots.txt file:
Sitemap: sitemap_url
Of course, replace sitemap_url with the actual location of the XML Sitemap on your website.
Continue with ‘CSV export and PDF reports‘.
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on NBC News
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