Web page optimization
The web pages that currently have high rankings must have done everything right. Otherwise, they wouldn’t have high rankings. For that reason, it makes sense to analyze the contents and the backlinks of the high ranking pages.
By analyzing the high ranking pages, you can quickly find out which elements of your own web page have to be changed and how you have to change your web page so that it will be listed on the first results page.
This optimization method has several advantages:
- The Top 10 Optimizer always works with the latest ranking algorithms because it is based on the analysis of web pages that currently have high rankings for the keyword. That means that the advice is always-up-to date, specific and accurate.
- The advice is custom-tailored to your web page and your keyword. You get detailed advice on how to get your web page for your keyword on the first results page.
- Individual ranking algorithms are automatically taken into account. Search engines use different algorithms based on the type of the keyword (keywords for research, commercial keywords, etc.). The Top 10 Optimizer automatically takes this into account and you will get custom advice that is based on the exact ranking algorithm for your keyword.
The Top 10 Optimizer is the fastest way to get your web pages on the first results page.
The Top 10 Optimizer basically works with all keywords and all web pages. For some local keywords, however, it does not not make sense to use the Top 10 Optimizer.
For some local keywords, search engines show local results as the top results. These websites don’t have high rankings because they have optimized web page content and good backlinks, but because of the geographic location.
Local results are marked with a red pin in the search results. Search for your keyword on a search engine. If the top results are marked with a red pin then it does not make sense to use the Top 10 Optimizer with that keyword. To get your website listed for these local keywords, read the chapter ‘Local SEO‘.
If your web page is already listed on the first results page for a keyword, do not optimize the same page for another keyword. Instead, optimize another page of your site for a new keyword. The more pages of your website you optimize, the better.
The “To do” column in the Top 10 Optimizer report contains the things that you have to change so that your web page gets on the first results page.
Change all web page elements that are marked with the symbol. “Improve” means that you should increase the keyword density in the analyzed element. “Over optimized” means that you should decrease the keyword density in the analyzed element.
There are many other advice texts in the Top 10 Optimizer report that are self-explanatory. Adjust the elements on your web page until you get the OK symbol for all elements.
The term “n/a” means “not available”. The Top 10 Optimizer queries different Internet sources to get all kinds of information about a web page. Sometimes, some information is not available.
For example, we query the Alexa.com service to get the number of visitors to a page, or to determine the site speed. Unfortunately, Alexa does not have this kind of data for all websites on the Internet.
In these cases, the ranking factor will not be taken into account. Only less important ranking factors are affected by this. The most important ranking factors, such as keywords in anchor texts, are derived from our own link database.
For mathematical reasons you won’t get meaningful results if you analyze a web page that is already listed in the top results. This is similar to a division by zero.
In addition, the Top 10 Optimizer only works with the regular organic results. Local results that are marked with a red pin are not listed in the search results because they have good backlinks and good content, but because they are in the right geographic location. Only use the Top 10 Optimizer with keywords that do not return local results in the top positions. If you want to get high rankings in local results, read the chapter ‘Local SEO‘.
Keyword density measures how frequently a keyword appears within a web page. If the keyword density is too high, a web page might be classified as spam. If the keyword density is too low, the web page might not be considered important for the keyword.
The keyword density formula is (Nkr * Nwp / Tkn) * 100
- Nkr: how many times the keyword is repeated in the text
- Nwp: how many words the keyword itself has
- Tkn: total words of the analyzed text
Example: If a web page contains 300 words and the keyword “real estate” is used 4 times, the keyword density is (4 * 2 / 300) * 100 or about 2.6%.
SEOprofiler regards hyphens as spaces (“real-estate” becomes “real estate” before calculating the keyword density). SEOprofiler also adds the keyword density for the keyword without spaces, e.g. “realestate.”
How to increase the keyword density:
- You can increase the keyword density by adding the keyword to an existing text. For example, you can change “View our real estate listings in Manhattan and Brooklyn” to “View our real estate listings in Manhattan and our real estate listings in Brooklyn” to increase the keyword density for the keyword “real estate” (in this example, from 22% to 29%).
- You can also increase the keyword density by shortening the existing text. For example, you can change “View our real estate listings in Manhattan and Brooklyn” to “Real estate listings in Manhattan and Brooklyn” to increase the keyword density for the keyword “real estate” (in this example, from 22% to 29%).
How to decrease the keyword density:
- You can decrease the keyword density by removing the keyword from an existing text. For example, you can change “View our real estate listings in Manhattan and our real estate listings in Brooklyn” to “View our real estate listings in Manhattan and Brooklyn” to decrease the keyword density for the keyword “real estate” (in this example, from 29% to 22%).
- You can also decrease the keyword density by making the existing text longer. For example, you can change “View our real estate listings in Manhattan and our real estate listings in Brooklyn” to “Click here to view our real estate listings in Manhattan and our real estate listings in Brooklyn.” to decrease the keyword density for the keyword “real estate” (in this example, from 29% to 24%).
Note: Google and other search engines your your web pages into a greater context. That means that the pages of your website should be optimized for different keywords that are related to the same topic.
It is difficult to get high rankings with a single optimized page. If you optimize several pages of your website for related keywords, you greatly increase the chance of getting high rankings for the individual keywords.
In addition to the backlinks and the social mentions of your web page, the Top 10 Optimizer analyzes the HTML code of your web page.
It doesn’t matter if your web pages are written in .php, .asp or any other language. The final result that is sent to the web browser is always HTML. If you don’t know what the different HTML tags are, the following links will help you:
If you edit your web page according to the suggestions of the Top 10 Optimizer, your website will get into the top 10 results as quickly as possible, because the Top 10 Optimizer helps you to focus on the elements that really influence the position of your website for the chosen keyword.
The exact time that it takes to get in the top 10 results depends on your website, the competition and the chosen keyword. If you choose very competitive keywords, it will take longer. If you choose very targeted keywords, getting top 10 rankings will be much easier.
If you have a new website, don’t start with very competitive one-word keywords. It is usually much better to start with targeted keywords that consist of multiple words. These keywords deliver a higher conversion rate and you will get more sales per working hour. Details can be found in the chapter ‘Conversion optimization‘
It does not make sense to use general keywords such as “music,” “mp3” or other one-word keywords because they do not attract the right visitors:
- General keywords often have many searches because they are used by people who search for different things. For example, people searching for “music” might be interested in mp3 downloads, pop star gossip, a music magazine, classical music, background music for their websites, the effect of music on health, etc.
- Although it takes a lot of effort to get top 10 rankings for general keywords, they usually don’t lead to results because they do not attract the right visitors.
If your keywords are too generic, you will waste time and money
If you want to get visitors that are ready to buy, it is better to start with very targeted keywords:
- Start with very targeted key phrases that consists of many words; for example, “find inexpensive hotels in brussels.”
- When you have top rankings for these targeted key phrases, proceed with more general keywords such as “hotels in brussels.”
- When you have top rankings for these key phrases, you could proceed with very general keywords such as “hotels.”In that case, it will also be much easier to get a high ranking score for the competitive keyword.
The right keywords lead to more customers and more sales
Targeted keywords have a much higher conversion rate than general keywords, i.e. you will get more sales with “find inexpensive hotels in Brussels” than with “hotels.”
Try to get many high rankings for multiple word keywords that have a high conversion rate. This is better than few high rankings for keywords with low conversion rates. Read ‘How to find profitable keywords‘ for further information.
Some unoptimized web pages can get such a score if they have some ranking factors such as the age of the domain name, the number of visitors to the site, the server speed, or social media reputation.
Only web pages with a score of at least 95% meet the requirements for a top ranking on search engines.