Many web pages contain elements that lower the perceived quality of the page. The notices in the website audit tool help you to find the elements that should be checked:
The anchor text that is used in links influences the search engine position of the linked website. While it's normaly that website has links with the anchor text "click here", it is usually better if the text contains a keyword that is related to the linked page, for example, "click here for high-end car audio systemshigh-quality
Some webmasters think that it improves the position of a web page if the page title and the H1 headline tag share the targeted keyword.
When you get this error, the page uses the H1 headline tag but it's empty. You might want to add a real headline (with keywords) to the page.
The H1 headline tag is an excellent opportunity to describe the content of the page. Include one or two keywords in that description.
The H1 headline tag helps you to describe the contents of a web page. For best results, it should contain keywords that are related to the page and your business.
Images on your web pages should have a descriptive IMG ALT attribute. That attribute makes your web pages more accessible for people with screen readers and it also helps search engines to index your content correctly. In addition, the images should have height and width attributes to make sure that browsers render the page as quickly as possible.
The meta robots none attribute means that search engines should not index a web page and that they also should not follow the links on the page.
The meta robots nofollow attribute tells search engines that the links on a page should not be followed. That means that search engines might not follow the links to other pages on your website.
The meta robots noindex attribute can help you to exclude particular search engines from your web pages. If you use the tag incorrectly, you might block all search engines.
The meta robots nosnippet attribute tells search engines that the web page should be displayed without a snippet on the search engine results page. That can have a negative influence on the number of clicks that your search result listings gets.
A 301 redirect tells search engines that the web page URL does not exist anymore and that the page now can be found under a new URL.
A 303 redirect is the correct way to redirect web applications to a new URI, particularly after an HTTP POST has been performed. This response indicates that the correct response can be found under a different URI and should be retrieved using a GET method. The specified URI is not a substitute reference for the original resource.
A 307 redirect is a temporary redirect. The response code means that the request should be repeated with another URI; however, future requests should still use the original URI.
In contrast to how 302 was historically implemented, the request method is not allowed to be changed when reissuing the original request. For instance, a POST request repeated using another POST request.
This message is displayed if a page uses the meta refresh tag to redirect to itself. This might not be what you intended.
This message is displayed if some of the URLs on your page use uppercase characters while the majority uses lower case characters. If you use the same URL elsewhere with only lower case characters, this can lead to duplicate content problems.
Technically, search engines treat "/my-page.html" and "/My-page.html" differently. To avoid indexing problems, it is recommended to use lower case URLs.
This message is displayed if the page contains a canoncial attribute that points to another URL. That means that the page won't be indexed by search engines. They will index the page that is used in the canonical attribute instead.