Project menu

Official Google answers to common SEO questions

Enter your question: Please wait...Please wait...


On a web retail site, unique item descriptions are ideal for both users and Googlebot, compared to generic manufacturer descriptions. Some users prefer to see generic descriptions, too. Will including both reduce significance of the unique content?

Google's Matt Cutts answers:

Official Google Answer

Summary of the answer:

The summary of the answer is available to paid members. Become a member now. It's fast, easy and risk-free.

Related questions:

Question Views
Is there a way to benefit from content scraped from your site? 562
Does Google see automatically generated content as a bad thing (i.e. spam)? 713
What impact do site load times have on Google rankings? 553
What are your opinions on optimizing an e-commerce website where the main pages/products may not necessarily be rich content? 525
How would a photographer gain any significant PageRank for his or her site when the subject that really matters-images-has no anchor text? 613
What is the best way to check your own site for keyword rankings e.g. if I wanted to target a new phrase and wanted to check the progress of its ranking - what is the best way to check it? 564
Do dates in the URL of blogs or websites help determine freshness of the content or is it largely ignored? 485
Since we're hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? 588
I'm trying to make my site faster, but I noticed that Facebook widgets slowed them down. Should I remove them? 499
Are product description pages on an e-commerce site termed as duplicate content, if the same product description appears on other sites? 578