Official Google answer: There seems to be little impact on human visitors where in the site's structure a given page is, so: Is it better to keep key content pages close to root, or have them deep within a topical funnel-structure, e.g. food/fast-food/burgers/hamburgers.php

Question:

There seems to be little impact on human visitors where in the site's structure a given page is, so: Is it better to keep key content pages close to root, or have them deep within a topical funnel-structure, e.g. food/fast-food/burgers/hamburgers.php

Google's Matt Cutts answers:

Summary of the answer:

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Question

Views

Does Google see automatically generated content as a bad thing (i.e. spam)?

713

How can I make sure that Google reaches and indexes pages that are on a lower (deeper) level of a website?

640

Should a "Sale Page" be in a robots.txt file to avoid duplicate content?

477

With the recent news about website speed being included in the Google metrics, how will Google allow for slow third party ad servers (including AdWords) dragging a site's load speed down?

528

In regards to the new canonicalization tag, does it make sense for large corporations to consider placing that tag on every page due to marketing tracking codes and large levels of duplicate URLs like faceted pages and load balancing servers?

569