Project menu

Official Google answers to common SEO questions

Enter your question: Please wait...Please wait...

Question:

In the search results, Google will often display a snippet appropriate to the specific search query - often disregarding the meta description. Is Google doing away with meta description use like they die with meta keywords?

Google's Matt Cutts answers:

Official Google Answer

Summary of the answer:

The summary of the answer is available to paid members. Become a member now. It's fast, easy and risk-free.

Answered: 8 July 2009. Views: 1,064.

Related questions:

Question Views
In some queries I can see the date of the post/article in the description snippet (at Google search). Can I tell Google not to use it? 725
Uncrawled URLs in search results 1,043
How would a photographer gain any significant PageRank for his or her site when the subject that really matters-images-has no anchor text? 921
Are title and description tags helpful to increase the organic CTR - clicks generated from organic (unpaid) search - which in turn will help in better ranking with a personalized search perspective? 860
Can you think of any reason whatsoever to validate spending more than 5 minutes creating meta keywords? 902
Does Google use the "keywords" meta tag? 5,012
Introduction to Video Sitemaps 897
Say your index page has been cached by Google and then you change the meta description. How long does it take for a Google bot to recrawl that page? 787
I use "description tags". Still, Google search results often start with a date or alter the description snippet. Is there any way of controlling this? 705
Can Google provide a way to mark a section of our pages as being less important for being indexed/snippeted by Google? 828