Google: you can use the rel=canonical attribute if the pages are equivalent

In a Google Webmaster Help thread, Google’s John Mueller explained that your pages do not have to be identical if you want to redirect page A to page B:

“If these pages are equivalent, even if they’re not 100% identical, I’d use a rel=canonical here. With that, all of the signals (such as links to those pages) that we have for the ‘set’ of URLs will be combined in your preferred version.

Using a noindex on the other hand would result in only one page being indexed, with all the other pages from that set - and any associated signals we might have - dropping out.”

Share this!

Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".

You may also like...

Get instant access

Enter the URL of your website:(required)

Your email address: (required, needed for verification, no spam)

Choose a password: (required, at least 8 characters)