Google: links to 404 pages on your website do not count

On Twitter, Google’s Gary Illyes said that links that point to non-existent (404) pages on your website do not count. This even applies to “soft” 404 pages, i.e. pages that show an error message but deliver a “200 OK” status code:

Remove bad backlinks

If you want to disavow bad links that point to your website, you can remove the page to which the links point. Google will disavow those links then. Of course, you can still use Google’s official disavow tool to remove bad backlinks.

The link disinfection tool in SEOprofiler helps you to identify bad backlinks that point to your website. It also creates a file that you can send to Google’s disavow links tool:

Try the link disinfection tool

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Johannes Selbach

Johannes Selbach is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at "".

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