In a new post in his personal blog, Google’s Matt Cutts made it clear that guest blogging is dead. If you plan to use guest posts to increase the number of links to your website, you should reconsider your strategy.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. [...]
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. [...]
I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”
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This is really fuzzy to me right now. On one hand, guest posting is as old as the newspaper. I have a point of view and others want to share it as an editorial. Awesome! Valid! But, sometimes those editorials are commercial. Invalid for Google. Got it.
Then Google gave us authorship to be used on sites where an author may actually be rewarded for a “guest post.” Again, awesome (even as the authorship pics decline)! Meanwhile, some SEOs got lazy and turned it into a cheap tactic that many of us hoped Google would be able to filter out. Boo!!!!
I’m with everyone above – please don’t damn the universe because of the invalid use of the tactic. I enjoy guest posts. I’d hate to see a site get hurt because they were algorithmically miscategorized for a spammy guest post. For the sake of not spreading any FUD in the SEO space (because I really don’t want to suffer through it), maybe you can clarify a bit more on this one.