Follow us on Twitter Subscribe to RSS feed.
  • Recent Posts

  • Categories

  • Google’s Matt Cutts: guest blogging is dead

    In a new post in his personal blog, Google’s Matt Cutts made it clear that guest blogging is dead. If you plan to use guest posts to increase the number of links to your website, you should reconsider your strategy.

    “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. [...]

    So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. [...]

    I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”

    The new backlink database system

    Spamming is dead, high quality link building has become more important than ever before. That’s the reason why we are going to release a much improved backlink database system soon.

    The new database system will show you the freshest backlinks that point to your website and it will enable you to filter the backlinks so that you can find particular backlinks quickly and easily. It will also include a powerful link detox tool that will help you to get rid of unwanted links.

    Create your SEOprofiler account now to be the first who can use the new backlink database system:

    Try SEOprofiler risk-free!

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    1. This is really fuzzy to me right now. On one hand, guest posting is as old as the newspaper. I have a point of view and others want to share it as an editorial. Awesome! Valid! But, sometimes those editorials are commercial. Invalid for Google. Got it.

      Then Google gave us authorship to be used on sites where an author may actually be rewarded for a “guest post.” Again, awesome (even as the authorship pics decline)! Meanwhile, some SEOs got lazy and turned it into a cheap tactic that many of us hoped Google would be able to filter out. Boo!!!!

      I’m with everyone above – please don’t damn the universe because of the invalid use of the tactic. I enjoy guest posts. I’d hate to see a site get hurt because they were algorithmically miscategorized for a spammy guest post. For the sake of not spreading any FUD in the SEO space (because I really don’t want to suffer through it), maybe you can clarify a bit more on this one.

    Add your comment now

    Current month ye@r day *

    Create a FREE SEOprofiler account now:

    • Ranking monitor: Get detailed ranking checks on Google, Yahoo and Bing with actionable items.
    • Website optimizer: A reliable website optimization tool that delivers results. Get high rankings for your keywords.
    • Competitive intelligence: Get the most detailed competitive backlink, ranking and AdWords analysis.
    • High quality backlinks: Get great backlinks with powerful backlink buildings tools and a sophisticated link manager.
    • WOW! reports: Impress your clients and your boss with comprehensive white-label PDF reports.
    • Regular website audit: Weekly health checks of your web pages. Fully compatible with Google's latest algorithm.
    Get started now! It's free!

    URL of the website you want to promote:(required)

    Your email address: (needed for verification)

    Enter a password: (required, at least 8 characters)

    Subscribe to our blog