For example, you cannot use mascots in the author image, you shouldnâ€™t have multiple Google+ profiles for multiple languages, and authorship isnâ€™t for product listings. Here are the details:
1. What kind of pages can be used with authorship?
Pages that contain a single article or a single piece of content by the same author can use the rel=”author” attribute. If the page is a list of articles or an updating feed, then Google wonâ€™t use the rel=”author” attribute. Google also wonâ€™t use the attribute if the author frequently switches on the page.
If the page consists primarily of content written by the author, and if the page contains a clear byline on the page, stating the author who wrote the article (using the same name as used on the Google+ profile), then Google might use the rel=”author” attribute.
2. Mascots are now allowed
If you have a pest control business and want to write articles as the ‘Pied Piperâ€™ then youâ€™re free to do that. However, Googleâ€™s wonâ€™t display author information in the search results. They just want to show the author images of real people in the search results.
Important: Link the authorship markup to the Google+ page of a person. Do not link it to your companyâ€™s Google+ page. Google wants to feature people with the rel=”author” attribute.
3. Only use one Google+ page, even if you write in different languages
If your website contains articles in different languages, do not use two different Google+ accounts in different languages for the same person. One author should have only one Google+ page.
4. Each article can have only one author
At this time, Googleâ€™s search user interface supports only one author per article, blog post, etc. This might change in the future.
5. You can prevent Google from showing authorship information
If you donâ€™t want to see author information next to your website in Googleâ€™s search results, make the Google+ page of the author not discoverable (instructions). It also helps to remove any profile or contributor links from the website.
6. Authorship is not the same as publishership
The rel=”publisher” attribute enables businesses to link whole websites to the Google+ page of that business. The rel=”author” attribute links articles to the Google+ profile of a person. Both attributes link relationships, but they are completely independent of one another.
7. Do not use the rel=”author” attribute on product pages
The authorship annotation is useful to searchers because it signals that a page conveys a real personâ€™s perspective or analysis on a topic. Product pages are not perspective/analysis oriented. For that reason, you shouldnâ€™t use the attribute on these pages.
If you write an article about products (“Camera X vs. Camera Y: Faceoff in the Arizona Desert”), you can use the rel=”author” attribute with that article.
If you want to improve the look of your web pages on Googleâ€™s result pages, take a look at the rich snippet creator in SEOprofiler. If you havenâ€™t done it yet, create your SEOprofiler account now:
Please tell your friends and colleagues about SEOprofiler and click one of the following buttons: