How Google detects paid links

Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk.

Avoid risky tactics

Google has several ways to detect paid links:

1. Your competitors can send spam reports

On its information page about paid links, Google encourages webmasters to report the paid links of other sites:

"If you see a site that is buying or selling links that pass PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links."

2. Google’s manual spam fighters can find the links

Google employs people who do nothing else than judging the quality of Google’s search results. They also employ people who look for spam and paid links.

3. Google’s algorithm can detect the links

Based on the paid links report, Google could develop algorithms that can detect paid links automatically:

"We’ll use your information to improve our algorithmic detection of such links."

Matt Cutts, head of Google’s webspam team, said in several of his blog posts that Google’s algorithms had been able to detect paid links before they were reported in a manual spam report.

It is difficult and time-consuming to get good backlinks to your website. That’s why backlinks play such an important role in Google’s ranking algorithm.

Fully automated link systems are risky

Some websites promise quick solutions with fully automated link building systems. These link building systems have been created to game Google’s algorithm and that’s why Google will downrank your website as soon as they find out that your website participates in such a link system. It’s better to avoid fully automated link building systems.

Real backlinks lead to lasting results

If you want to get lasting results, it is better to use SEO tools that play by the rules. SEOprofiler offers several link building tools that help you to improve the backlink structure of your website:

link building tools

In addition the the link building tools, SEOprofiler also offers a sophisticated backlink manager that helps you to manage your backlinks quickly and easily.

Check the backlinks of any website:

Enter a domain name to get a quick overview of the backlinks and rankings of the website:

Play by the rules

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