The fab four: how to create a natural backlink profile

Other people won’t link to your website if it is just a collection of affiliate links. Try to create a website that has interesting content.

For example, people like to link to tutorials, top 10 lists and controversial statements. The more interesting your web pages are, the more likely it is that other websites will link to your site.

If your website offers the solution to a specific problem, contact related websites and point them to the solution on your site.

Contact the webmasters of the sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site.

The link building tools in SEOprofiler can help you to find related pages and blogs quickly and easily.

Some websites get the most links to the home page. Other websites get many links to specific pages. The definition of a “natural” backlink structure depends on the topic of the website.

In general, it is advisable that the backlinks to your website point to the page that has the best content for the linked text. The linked texts that are used to link to your website should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.

The backlink intelligence tool in SEOprofiler can tell you which anchor texts other pages use to link to your site.

Some websites offer “secret backlink systems” or fully automated solutions that deliver links from web pages with a high PageRank for little money.

Avoid these systems if you don’t want to risk the Google rankings of your website. Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google if you want to get lasting results.