Directory of Search Engine Optimization Tools

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Paid SEO/SEM

SE Ranking

Paid Search Advertising (PPC)

backlink analysis tools provide insights into backlink quality, anchor text distribution, and link growth over time. It also offers competitor backlink analysis to help users benchmark their performance.
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Advice Mobile

Display Advertising

platform for managing local business listings, optimizing websites for local search, and improving local SEO performance. It helps businesses attract more customers from local search results.
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Ahrefs

Paid Search Advertising (PPC)

Backlink analysis, keyword research, content exploration, competitor analysis
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Backlink Analyzer by LXR Marketplace

Paid Search Advertising (PPC)

tool analyzes a website's backlink profile, including information on anchor text, link quality, and link types. It also offers insights into competitors' backlink profiles.
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Bipper Media Local SEO

Paid Search Advertising (PPC)

local SEO services, including citation management, local listing optimization, and local link building to enhance local search rankings.
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BrightEdge

Paid Search Advertising (PPC)

keyword research tools as part of its larger SEO and content performance platform. Provides insights into keyword performance, competitive analysis, and search demand.
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BuzzSumo

Paid Search Advertising (PPC)

content analysis, BuzzSumo also offers a feature to identify backlinks to specific URLs or domains, helping you understand who is linking to your content.
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CallRail

Paid Search Advertising (PPC)

call tracking and analytics tools that help businesses understand how voice search queries lead to phone calls, optimizing their voice search strategy.
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CanIRank

Paid Local Listings

keyword research with actionable insights. Provides keyword difficulty analysis, competitive analysis, and suggestions for improving keyword rankings.
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Chatbase

Paid Search Advertising (PPC)

analytics for voice and chat applications, helping businesses optimize their voice interactions for better search visibility and user engagement.
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Chatfuel

Paid Search Advertising (PPC)

chatbot creation tools that include voice interaction capabilities, helping businesses enhance their voice search optimization efforts.
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CitationBurst

Paid Search Advertising (PPC)

local citation building and cleanup services to ensure accurate and consistent business information across multiple directories.
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CognitiveSEO

Paid Search Advertising (PPC)

comprehensive backlink analysis tool that includes link profile audits, unnatural link detection, and link management. It also provides link monitoring and competitive analysis.
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Dialogflow

Paid Search Advertising (PPC)

create conversational interfaces for websites and apps, enhancing voice search capabilities through natural language understanding.
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ExaLocal

Paid Search Advertising (PPC)

local SEO tools to manage local listings, monitor online reviews, and optimize local search performance for better visibility and customer engagement.
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GetListed

Paid Search Advertising (PPC)

manage their online presence by ensuring accurate and consistent local business listings across various platforms.
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Google Analytics

Paid Search Advertising (PPC)

Website traffic analysis, user behavior tracking, conversion tracking
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Google Keyword Planner

Shopping Ads

keyword ideas, search volume data, and competition metrics based on Google Ads data
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GrowthBar

Paid Search Advertising (PPC)

keyword research, competitive analysis, and content suggestions. Provides keyword difficulty scores and search volume data, integrated with Google Chrome as an extension.
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Invoca

Paid Search Advertising (PPC)

call tracking and analytics tools that provide insights into how voice search drives phone calls and conversions, helping businesses optimize their voice search efforts.
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Jaaxy

Paid Search Advertising (PPC)

keyword research, niche research, and site rank tracking, provides metrics like search volume, competition analysis, and domain availability
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KWFinder

Paid Search Advertising (PPC)

long-tail keyword research, search volume and trend analysis, keyword difficulty scores, and competitor keyword analysis
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Keyword IO

Paid Search Advertising (PPC)

generate keyword ideas from multiple sources, including Google, Bing, YouTube, Amazon, and eBay
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KeywordSpy

Analytics and Reporting

keyword research and competitive analysis. Provides insights
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KeywordTool

Paid Search Advertising (PPC)

generate long-tail keyword suggestions for SEO and PPC campaigns
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Keywords Everywhere

Paid Search Advertising (PPC)

keyword data directly in search engine results pages (SERPs), including search volume, CPC, and competition metrics
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Local SEO Checkup by Manta

Paid Search Advertising (PPC)

local SEO checkup tool that helps small businesses optimize their local search presence, manage local listings, and improve local search rankings.
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Local SEO Guide

Paid Local Listings

specialized local SEO consulting services and tools to optimize local search presence, including citation management and local link building.
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LocalVox

Paid Search Advertising (PPC)

local marketing solutions that include voice search optimization, ensuring businesses are visible and accurately represented in local voice search results.
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Location3

Paid Search Advertising (PPC)

local digital marketing services, including local SEO, local listing management, and local search advertising to help businesses increase their visibility in local search results.
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Location3 LOCALACT

Paid Search Advertising (PPC)

provides local SEO solutions including local listing management, local search advertising, and performance tracking to help businesses increase their visibility in local search results.
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MomentFeed

Paid Search Advertising (PPC)

local SEO tools, including local listing management, review monitoring, and local search optimization to improve brand presence in local search results.
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Moz

Paid Search Advertising (PPC)

Keyword research, link building, site audits, rank tracking
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Mycroft

Paid Search Advertising (PPC)

open-source voice assistant technology, enabling businesses to build custom voice interfaces and optimize for voice search.
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Outbrain

Paid Local Listings

content discovery and native advertising platform that helps businesses distribute their content to relevant audiences across top publisher sites.
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Raven Tools

Paid Search Advertising (PPC)

comprehensive SEO tools, including backlink tracking and analysis. It provides backlink quality reports, monitoring, and competitor analysis.
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ReachLocal

Paid Search Advertising (PPC)

digital marketing services for local businesses, including strategies to optimize for voice search and improve local search rankings.
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Rio SEO Local Listings

Paid Search Advertising (PPC)

managing local business listings, optimizing local search performance, and monitoring online reviews to enhance local visibility.
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SE Ranking

Paid Search Advertising (PPC)

Keyword position tracking, website audit, backlink monitoring, competitor research
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SEOProfiler

Paid Search Advertising (PPC)

keyword research tools that include suggestions, search volume data, and competitive analysis. Also offers rank tracking and on-page optimization features.
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Screaming Frog SEO Spider

Paid Search Advertising (PPC)

Crawls websites and identifies mobile SEO issues such as mobile page speed, responsive design, and mobile usability.
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Searchmetrics

Paid Local Listings

comprehensive suite for keyword research, including insights into search volume, trends, and competitive keywords. Also offers content optimization and market analysis features.
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Serpstat

Paid Search Advertising (PPC)

Keyword research, rank tracking, site audit, competitor analysis
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Serpstat Backlink Analysis

Paid Search Advertising (PPC)

Backlink Analysis tools provide insights into backlink quality, anchor text distribution, and referring domains. It also offers competitor backlink analysis to help users identify link-building opportunities.
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Sounder

Paid Search Advertising (PPC)

podcast management and monetization tools with built-in voice search optimization features, helping podcasters increase their discoverability through voice search.
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SpyFu

Paid Search Advertising (PPC)

SpyFu is a competitive intelligence tool that helps you research and analyze your competitors' SEO and PPC strategies.
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Squirrly SEO

Analytics and Reporting

tools to optimize content in real-time as you write, helping businesses improve their SEO performance and content marketing efforts.
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Taboola

Paid Search Advertising (PPC)

amplify their content by distributing it across high-quality publisher sites, reaching a broader audience and driving engagement.
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ThriveHive

Paid Search Advertising (PPC)

guided marketing solutions and tools that include strategies for optimizing content for voice search to improve local search rankings.
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Uberall Listings

Paid Search Advertising (PPC)

manage their local listings across various directories and platforms, ensuring accurate and consistent information to improve local search performance.
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Ubersuggest

Paid Search Advertising (PPC)

Ubersuggest is a powerful SEO tool that provides keyword suggestions, content ideas, site audit features, and competitive analysis to help improve your search rankings.
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Varvy SEO Tool

Paid Search Advertising (PPC)

Offers mobile SEO checks, including mobile usability, page speed, and technical SEO issues affecting mobile performance.
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VoiceLabs

Paid Search Advertising (PPC)

provides analytics and insights for voice apps, helping businesses optimize their voice interactions and improve search visibility.
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Voysis

Paid Search Advertising (PPC)

voice AI solutions tailored for e-commerce and retail, helping businesses improve their voice search capabilities and enhance customer interactions.
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Word Tracker

Paid Search Advertising (PPC)

Delivers keyword suggestions, search volume, and competition data
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Wordstream

Paid Search Advertising (PPC)

PPC management services, keyword research, online advertising optimization
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Yext Answers

Paid Search Advertising (PPC)

create a powerful search experience on their websites that can also optimize for voice search by understanding and responding to natural language queries.
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Yext Knowledge Engine

Paid Local Listings

helps businesses manage their digital knowledge across various platforms, ensuring consistent and accurate information to improve local SEO.
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Zeo

Paid Search Advertising (PPC)

comprehensive SEO services, including voice search optimization. They help businesses adjust their SEO strategies to better align with voice search trends and user behavior.
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iMatrix

Ad Campaign Management

SEO and online marketing services for healthcare providers, including optimization for voice search to attract more local patients.
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