Google has confirmed that BERT, their new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide.
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM
— Google SearchLiaison (@searchliaison) December 9, 2019
BERT is rolling out for: Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam, Maltese, Marathi, Mongolian, Nepali, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sinhalese, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek & Vietnamese.
The BERT update has an impact on 10% of all queries:
It varies by language but is generally in line with the 1 of 10 figure we shared about US English.
— Danny Sullivan (@dannysullivan) December 10, 2019
In general, very specific longtail searches show new results with the BERT algorithm.
What should you do now?
There are no particular BERT scores. Just ensure that your web pages have good content and good links. Google’s Danny Sullivan confirmed that the fundamentials remain unchanged: