How search result pages can help you to improve the rankings of your own web pages (plus a shortcut)

The web pages that Google shows on the first result page for your query contain a lot of information that can help you to improve your own web pages. If you want to improve the rankings of your web pages for your keywords, taking a closer look at the result pages can help you a lot.

Google’s ranking algorithm uses a variety of different factors. Some of them are obvious by analyzing the top ranked pages. Search for one of your most important keywords and then take a look at the search results:

result pages rankings

1. Is the keyword used in the title of the web pages?

The title tag of a web page often correlates with the keyword rankings of that page. Take a look at the titles of the top ranked pages.

Do your competitors use the queried keyword in the titles? If not, do they use keywords that are closely related to the queried search term? How does your own web page compare? Does your own web page contain the words that are used by the high ranking pages?

2. Does it matter if the keyword is used in the URL?

Of course, the URLs of the web pages can also influence the position of these pages. Do the high ranking pages use the keyword in the URL? Does your own page use the keyword in the URL?

How many variables are used in the URLs of the top ranked pages? URLs with very many variables often do not get high rankings.

3. What is the frequency of the searched keyword in the pages?

The frequency of a keyword in a web page influences the rankings of that page for that keyword. This is much more than pure keyword density.

If you’re searching for a long-tail keyword that consists of many words, you’ll often get results that do not contain the complete search term. However, the results usually contain all of the queried words somewhere on the page. For that reason, it is also important to take a look at the individual words of the search term.

This looks like a lot of work but there is a shortcut

In addition to the things explained above, there are many more things that you can learn from analyzing the top ranked pages. Unfortunately, this can be a lot of work.

That’s why we created the Top 10 Optimizer in SEOprofiler. The Top 10 Optimizer thoroughly analyzes the top three results and compares them to your own web pages.

You get detailed advice on how to change your pages so that they get better rankings on Google and other search engines. The advice is tailored to your web page and your keyword:

Do it now: get better rankings

The top ranked pages must have done everything right. Otherwise, they wouldn’t be listed on the first result page. For that reason, analyzing the top ranked pages is a good way to find out how to improve the search engine rankings of your own web pages.

If you haven’t done it yet, try SEOprofiler now. SEOprofiler offers many tools that help you to get results as quickly as possible:

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