Google wants to show unique URLs
“We only index pages that can be jumped right into. […] I click on the main navigation for this particular page and then I click on this product and then I see and everything works. But that might not do the trick because you need that unique URL.
It has to be something we can get right to. Not using a hashed URL and also the server needs to be able to serve that right away.
If I do this journey and then basically take this URL and copy and paste it into an incognito browser… I want people to see the content. Not the home page and not a 404 page.”
“I think most of the time it is because [pre-rendering] has benefits for the user on top of just the crawlers. […]
Giving more content over is always a great thing. That doesn’t mean that you should always give us a page with a bazillion images right away because that’s just not going to be good for the users. […]
It should be always a mix between getting as much crucial content and as possible, but then figuring out which content [images and other non-crucial content] you can load lazily in the end of it.
So for SEOs that would be you know, we we know that different queries are different intents. Informational, transactional… so elements critical to that intent should really be in that initial rush [i.e. pre-rendered].”
Check how search engine crawlers see your web pages
Use the website audit tool in SEOprofiler to check how search engines see the content of your web pages. If the website audit tool cannot find the content of your web pages, there are issues on your website that have to be fixed: