Official Bing information: how not to build backlinks

On Bing’s official blog, Duane Forrester, Senior Product Manager at Bing, explained how you should not build links to your website:

Bing link building tips

1. Do not send link requests in bulk

Do not use mass mails to ask for backlinks. Don’t buy email lists and don’t outsource link building to people who offer it for extremely low prices.

“If you’re going to ask someone for a link, be legit. Respect that silence means “leave me alone” and in general, know that this tactic is a low percentage winner. Also learned in this example is to know your email list. Buying lists can lead to trouble.”

Asking for backlinks is okay as long as your email messages are personal.

2. Don’t waste time on blog or forum comments

Duane Forrester is very clear about this:

“Dropping links in blog comments does not help you rank better. I say this because, it would seem, a vast number of people haven’t gotten this message yet.

Bing only ignores blog and forum spam links. If your website has too many of these backlinks, Google might even penalize your website.

3. Don’t think about link injection

Duane Forrester says that you should protect your website:

“Long a favorite of the spammer crowd targeting WordPress blogs, [link injection] is a way to insert links into a live post without readers seeing them.

The crawlers see the links, but you and I wouldn’t. The goal being to try to leach value from the site, across the anchor text to the spam sites behind the links. Generally this is done in an automated fashion, so if you’ve been targeted, the backdoor is already open.

Of course, Bing doesn’t like injected links.

4. Guest blogging shouldn’t be done for links

Guest blogging is okay but Duane Forrester says that you shouldn’t do it for the links:

Guest blogging per se isn’t an issue. But, it really comes down to intent. And you cannot conveniently switch your intent to fit the equation here. It’s often quite obvious.

If you’re invited to be interviewed by a blog related to your area of expertise, then a link back to your site is reasonable. If you write a self-promotional “case study” and it’s posted on a site known to support guest blogging across a variety of unrelated topics, well, that’s not so useful. This really does come down to intent. […]

There are plenty of legit sites and legit guest bloggers, etc. But, let’s face it. If you’re motivated to blog because you get a link for it, and the site wants your content, that’s a commercial transaction. […]

So, sites that encourage guest blogging…we know them. We see it. And we can easily deprecate any passed value through those links.”

Google said the same about guest blogging. If you’re in doubt, use nofollow links in your guest posts.

The main advice is simple: don’t try to cheat search engines. Cheaters get short-term results as long as search engines cannot detect the spam technique. Sooner or later, search engines can detect the technique and the websites that used them will be penalized.

If you want to get high rankings that survive Google’s next anti-spam algorithms, use white-hat SEO methods that play by the rules. SEOprofiler only uses safe white-hat SEO methods. If you haven’t done it yet, create your account now:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.

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