All or nothing: being slightly better can dramatically improve your sales

One of the main problems in Internet marketing is that it is often an “all or nothing” game. The best website will get the deal and all other websites will get nothing, no matter how good they are.

Suppose someone wants to buy a new mobile phone. The person searches Google, takes a look at the top 10 results and then decides to buy something on one of the sites. That means that one site gets the sale and the other sites get nothing.

all or nothing

If you make the change from being one of the discarded sites to the site that is chosen by the searcher then your sales will increase dramatically. You’ll make the change from getting nothing to getting everything.

1. Choose slightly better keywords

Being better than your competitors starts with choosing the right keywords. If you target keywords that aren’t used by the people who want to buy then you might get a lot of visitors but no sales.

Your web pages should be optimized for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.

The keyword tools in SEOprofiler can help you to find the best keywords for your website.

2. Get slightly better rankings

While it is important to target the right keywords, your website must also be found on the first search results page to attract customers.

Most people only take a look at the top 10 results on the first result page. If your website cannot be found on the first result page for your keywords then potential customers won’t find your website.

The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages so that they will be listed on Google’s first result page for your keywords. This is crucial if you want to get the sale.

3. Be slightly more convincing

It’s not enough to be listed on the first search engine result page. Your website must also be convincing. It should offer what the customer is looking for, it should have a professional design and it should make it as easy as possible to buy.

That is why it is so important to improve the conversion rate of your web pages. With a higher conversion rate, you can generate more money with the same number of website visitors.

A trustworthy and professional website with a good conversion rate also has positive side-effects. Your customers probably will probably stay longer with your company and people are more likely to link to your website.

Be slightly better and you get everything

It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get. Make the change from being one of the discarded sites to the site that gets the sale and your sales will go through the roof.

Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimization to stay ahead. The tools in SEOprofiler help you to do this as efficiently as possible. Try SEOprofiler now and see for yourself:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.