Matt Cutts: how Google ranks web pages without links

In a new video on YouTube, Google’s Matt Cutts explains how Google ranks web pages that have no or few links. He makes it clear that links are still a very important factor in Google’s ranking algorithm.

He says that it is difficult to rank web pages without backlinks and that Google falls back to the way search engines ranked pages before links were important in that case.

Google analyzes the content of the web page to determine the relevance of the page for particular keywords. The frequency of a keyword on the page and the places in which the keyword appears can be an indicator of the relevance of the page for that keyword.

You can view the full video here:

What does this mean for your own website?

The contents of your web pages show Google that your pages are relevant to a particular topic. The links that point to your site show Google that your site is more relevant than other pages.

If you want to get high rankings on Google, you need both optimized web pages and good links that point to your site. The tools in SEOprofiler help you to get both. If you haven’t done it yet, create your account now:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.

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