Google’s John Mueller: you don’t need keywords in your domain name

In an online discussion, Google’s John Mueller said that it was not necessary to include a keyword in your domain name if you want to get high rankings for that keyword:


This does not mean that a keyword in the domain name does not increase the chances of a high ranking. If you want to get an analysis of all factors that influence the position of your web pages, on Google, use the Top 10 Optimizer in SEOprofiler:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.