Most businesses know that search engine optimization is a must-have if you want to be successful with a company. If you’re still unsure, or if you have to convince management, you should read this article.
Thousands of customers for your business
What is the first thing that you do when you want to learn more about a product? What do you do when you’re trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine.
There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It’s extremely likely that thousands of these searches are exactly for the things that you have to offer.
If your website can’t be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet.
Not all searches are created equal
Not all searches lead to sales. Some people search to find information, other people are looking for products. If your website specializes in expensive sneakers, it does not make sense to be listed for a general keyword such as ‘shoes’.
Make sure that your keywords and the language on your website targets the people who are interested in what your website has to offer. Targeting the right keywords is very important if you do not want to waste time and money.
In addition, it is important that your website is listed on the first result page. On average, the top result gets 43.54% of all visitors who search for that keyword. If your website is listed on result page 2, most people won’t see it.
How to prepare your pages
The process of optimizing your pages so that they can be found on the first search result page is called ‘search engine optimization’ (SEO). If your website is listed for the right keywords, you will get many new customers.
There are several things that have to be done to get high rankings. Optimizing websites for search engines can be quite intimidating if you are new to the topic. Fortunately, SEOprofiler offers many tools that help you to get things done as efficiently as possible:
- Keyword research tools
Find related keywords that deliver targeted website visitors with the keyword research tools in SEOprofiler. Find out how many visitors you will get through these keywords.
- Web page optimization tools
The website audit tool analyzes your web pages and it shows the technical things that have to be changed to make sure that search engines can index your pages correctly.
The Top 10 Optimizer tool in SEOprofiler analyzes individual pages of your site and it shows you how to change these pages so that they get high rankings for your keywords.
- Link building tools
Links are a very important factor in the ranking algorithms of Google and other search engines. The link building tools in SEOprofiler help you to get new backlinks, to analyze the links of any website, and to manage your link building activities.
- Position monitoring
The Ranking Monitor in SEOprofiler monitors the position of your web pages on Google, Google Mobile, Bing and Yahoo in all countries. You can even check your rankings from the city-level.
- Competitive intelligence
Spy on the AdWords campaigns of your competitors and get new ideas for your own campaigns. You can also analyze the Google rankings of competing websites.
- Uptime monitoring
It is very important that your website is not down. The Uptime Monitor in SEOprofiler informs you immediately when your website is down.
The tools in SEOprofiler help you to optimize your web pages as quickly as possible.
Get started now
Search engine optimization is very important if you don’t want to be outperformed by your competitors. If you haven’t done it yet, create your SEOprofiler account now and get immediate access: