Last week, we explained that local SEO can help you to get more visitors if you have a brick and mortar business. Hyperlocal search engine optimization takes this to a next level.
The difference between local and hyperlocal SEO
Local search engine optimization focuses on cities or regions. For example, you could optimize your website so that it gets high rankings in Knoxville, Tennessee.
Hyperlocal SEO focuses on neighborhoods, streets, or landmarks. It is much more targeted than local SEO.
The benefits of hyperlocal SEO
It’s easier to compete for hyperlocal search terms, because there are fewer businesses in that exact location.
In addition, hyperlocal results are usually displayed to people who search for something when they are in that location. That means that these customers can quickly reach your business after the search.
Hyperlocal results are highlighted in Google’s map results. Often, Google will also show additional actions such as ‘call’, ‘directions’, etc. on the search results page.
How to optimize your website for hyperlocal results
If you want to be listed in the hyperlocal results, you must show Google that your website is relevant to these locations. There are several things that you can to make this happen:
1. Show your address on your website
Show the exact address of your business on your website so that Google and website visitors can easily see where you are located.
2. Use hyperlocal content on your web pages
Keywords are the cornerstone of successful search engine optimization. In addition to the goods and services that you offer, also include local information in the content of your web pages.
Mention nearby landmarks (monuments, stadiums, etc.), refer to events in the neighborhood, and include images of the location. When Google crawls your web pages, it should be clear that your business is closely related to the location. Include your hyperlocal search terms on your web pages.
3. Create a Google MyBusiness profile
Create a profile for your business on Google MyBusiness. This enables you to tell Google the name of your business, the location of your business, your opening times, and much more.
Add as many details as possible to your Google MyBusiness profiler. Upload photos and videos. Google will display them in the search results when people search for your business.
4. Add structured data markup to your website
Structured data markup enables you to make it as easy as possible for Google to display your opening times, your business telephone number, etc.
When Google crawls your web pages, they will find your local information much quicker with structured data. The Rich Results Creator tool in SEOprofiler helps you to create structured data markup for your code quickly and easily.
Improve your website now
Optimizing your website for the hyperlocal results will deliver many more customers to your business. Of course, you still have to make sure that the content of your web pages is right for the regular search results. You also should make sure that there are good websites that link to your site. The tools in SEOprofiler help you with that. You can create your SEOprofiler account here: