Google’s Matt Cutts: your website doesn’t benefit from paid links

In a video on YouTube, Google’s Matt Cutts explains what will happen if a website that gets penalized for selling links contains a link to your site:

Matt Cutts says that the Google toolbar PageRank of website that sell links will be downgraded by up to 50%. In addition, the penalized website won’t be able to pass PageRank to other sites. That means that websites that are linked by the penalized website will no longer benefit from those links.

This does not mean that buying links is safe. Websites that buy links will still get penalized by Google.

Better use safe SEO tools

Do not try to cheat Google with paid links or other shady SEO techniques. If you want to get high rankings that last, use safe SEO methods that play by the rules. The tools in SEOprofiler are safe tools that lead to high rankings.

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.