Google’s Matt Cutts: +1 clicks have no impact on rankings

In a discussion on Hackernews, Google’s Matt Cutts said that more +1 clicks do not lead to higher Google rankings:

“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

In other words: he says that the pages do not get high rankings because they have many +1 clicks. They might get many +1 clicks because they have high rankings.

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.