Google’s latest broad core algorithm updates still causing ranking changes

Google’s Danny Sullivan confirmed a ‘broad core algorithm update’ four days ago. The update is still causing ranking changes for many websites (online discussion).

What is a core algorithm update?

Google has two types of algorithm updates: focus updates and core algorithm updates. Google does focused updates nearly daily. Broad core algorithm updates happen several times per year

Focused updates are minor updates that deal with a single issue (page speed, HTTPS, etc.). Core updates address multiple things (such as the Panda update or the Penguin update).

Has your website been affected by the update?

You can use the Ranking Monitor in SEOprofiler monitor the rankings of your web pages to find out if your website has been affected by the update.

If your website rankings have gone down, you should improve your pages. The tools in SEOprofiler help you to improve the quality of your pages, and they also help you to get better links.

1. Perform an in depth-analysis of your website

Crawl your web pages like Google would crawl your web pages and remove all errors that are found during the process. The website audit tool in SEOprofiler crawls your web pages just like Google’s crawler and it also shows you the things that you have to correct.

2. Improve your web page content and remove aggressive ads

Remove low quality content from your web pages. Try to create high-quality content that is so good that other people want to link to it. High quality pages get much better rankings than average pages. Make sure that the content is relevant to the topic of your website.

It’s okay to run ads on your website. It’s not okay to use disruptive, aggressive, or even deceptive ads. Remove these ads from your web pages.

3. Get honest feedback

Ask other people to review your website. Don’t ask friends and family but people who aren’t afraid to tell you the truth. There’s a good change that you will find out that you have to change some things on your website to make it more user-friendly.

Fix your web pages now

If you want to get high rankings, you have to fix all quality problems of your website. The tools in SEOprofiler help you to do that. You can get your free SEOprofiler account here:

Improve your rankings

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.