Google’s John Mueller: our algorithms are changing all the time | How to secure your rankings

In an online discussion, a webmaster complained that the rankings of his website fluctuate much on Google’s result page. Google’s John Mueller said that this was normal:

“Fluctuations like this can be normal – the algorithms don’t stand still and use many signals to review & determine the relevance of pages & sites.

Looking at it just now, it seems that [your rankings] may just have come back again :). That said, working to improve the overall quality of a website is always a good thing. If this is currently one of your busier times, then it might make sense to do that a bit afterwards — but I’d definitely think about what you could do to get feedback from users (customers or not) already.”

How to secure your rankings

Rankings can change and Google continues to remove low quality pages from the search results. Fortunately, SEOprofiler can help you to secure your rankings:

  • Use the ranking monitor to keep track of your rankings. In addition to the standard reporting, the ranking monitor has pages for ‘Alerts’ and ‘Opportunities’ so that you can react as quickly and efficiently as possible to ranking changes.
  • Use the website audit tool in SEOprofiler to check your web pages for technical errors that can cause problems with Google.

Both the ranking monitor and the website audit tool automatically re-check your pages. Both tools will help you to locate potential problems as quickly as possible.

secure your rankings

More tools help you to improve your rankings

In addition to the ranking monitor and the website audit tool, SEOprofiler offers many more tools. For example, you can use the Top 10 Optimizer in SEOprofiler to optimize your pages for Google’s current algorithm. The Top 10 Optimizer helps you to keep up-to-date with Google’s algorithms.

The keyword research tools help you to find the best keywords for your website and the link building tools in SEOprofiler help you to improve the backlink structure of your site. SEOprofiler also integrates with Google Analytics so that you get detailed information about the visitors of your web pages.

Test all of these tools risk-free

If you haven’t done it yet, try SEOprofiler now. We offer a feature-limited free trial and a paid trial for a discounted price that offers access to all features:

Try SEOprofiler risk-free

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.