Google’s John Mueller: use 301 directs if you have a 1:1 replacement

On Twitter, Google’s John Mueller confirmed that you should use a 301 redirect if the new page is a replacement for an old page.

For example, if you had a page about ‘blue widgets’ with the URL old-page.html and now you have a page about ‘blue widgets’ with the new URL new-page.html, then you can use a 301 redirect to redirect old-page.html to new-page.html.

Here’s John Muellers tweet:

301-redirecting for 404s makes sense if you have 1:1 replacement URLs, otherwise we'll probably see it as soft-404s and treat like a 404.

— John ☆.o(≧▽≦)o.☆ (@JohnMu) 25. Juni 2017

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