Google: you do not have to worry about IP addresses and IP blocks

Some SEOs recommend that your website has its own IP address and that your websites should have different IP blocks. The idea behind this is that your websites does not get in a ‘bad neighborhood’ that way. Google’s John Mueller said that you don’t have to worry about this.

John Mueller was asked this question:

All of our group’s websites share the same C-block. Can cannibalization occur between different websites sharing the same hosting? Can site B’s ability to rank be impaired by the fact that site A is trying to rank for the same set of keywords?

John Mueller said that this wasn’t a problem:

No, that is perfectly fine. That is not something where you need to artificially buy IP address blocks to just shuffle things around.

And especially if you are on a CDN, then you will end up on an IP block with other companies as well. Or if you are on shared hosting then these things happen. That is not something that you need to artificially move around.

You can view the video here:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.