Google: we do not recognize sentiment in search

Google’s Danny Sullivan said on Twitter that Google search does not recognize sentiment. For that reason, there’s no search operator for that.

Last fall, some people speculated that Google Search paid attention to brand sentiment on social media. Danny Sullivan’s tweet confirms that sentiment doesn’t play into account with Google’s search rankings.

There are many rankings signals

Google uses many different signals to rank web pages. Analyze your web pages with the Top 10 Optimizer in SEOprofiler to make sure that Google and other search engines rank your pages correctly:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.