In an online video, Google’s Matt Cutts revealed the most common SEO mistakes that webmasters make.
Mistake 1: having a website that is not crawlable
According to Matt Cutts, the biggest SEO mistake is having a website that is not crawlable by search engines.
If your website is not crawlable, search engines cannot index your pages and your web pages won’t be listed on Google. That’s why we created the website audit tool in SEOprofiler. The audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly.
Mistake 2: including the wrong words on your web pages
Using the wrong words on your web pages is the second biggest mistake. For example, he says that you should write “How high is Mount Everest” instead of “Mt. Everest Height” on your pages because that is how people search on Google.
The keyword research tools in SEOprofiler help you to find the best keywords for your website. SEOprofiler offers at least 26% more keywords than other services. The keyword suggestion tool in SEOprofiler is available for 25 different countries and regions.
Mistake 3: focusing on the wrong things
Some webmasters focus on link building before they have compelling content on their web pages. Although backlinks are the most important factor in Google’s algorithm, it is more important that your website has good content. Without good content, your website won’t get high rankings.
The tools in SEOprofiler help you to improve the content of your web pages. You also get tools that help you to improve the backlinks of your website.
Mistake 4: forgetting to think about titles and descriptions
The title and the description of a web page have a big influence on the performance of the page on search engines. Compelling web page titles and descriptions lead to more clicks and more visitors.
The Top 10 Optimizer in SEOprofiler helps you to optimize the titles and descriptions of your web pages (as well as many other elements that influence the position of your web pages on search engines). Make sure that your web pages contain all the elements that are needed to get high rankings on Google.
Mistake 5: not learning about how Google works and what SEO is about
If you don’t know what you’re doing, you won’t be successful. To make sure that you can get your website as quickly as possible on Google’s first result page, we have created a comprehensive SEO tutorial.
The tutorial explains everything from keyword research over web page optimization and link building to conversion optimization.
Getting high rankings on Google isn’t rocket science. If you do the right things and if you play by the rules, your website will get high rankings for keywords that deliver targeted visitors. If you haven’t done it yet, test SEOprofiler now. SEOprofiler offers all the tools that you need to get high rankings on Google and other search engines:
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