Google: new TLDs do not get better rankings

In a post on Google+, Google’s John Mueller said that there is no inherent ranking advantage to using the new TLDs (top level domains).

Some people think that new TLDs such as .club, .xyz, .realtor, etc. rank better on Google than traditional TLDs such as .com.

John Mueller says that they can perform well in search, just like any other TLD can perform well in search. However, there isn’t any kind of initial preference over .com:

“[The new top level domains] give you an opportunity to pick a name that better matches your web-presence.

If you see posts claiming that early data suggests they’re doing well, keep in mind that’s this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD.”

If you want to get high rankings on Google, you need good content and good backlinks. Details can be found here. The tools in SEOprofiler help you to get both:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.

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