In a video on YouTube, Google’s Martin Splitt said that the top three things that a website developer can do for search engine optimizations are:
- Content (you can optimize the content of your web pages with the Top 10 Optimizer tool in SEOprofiler).
- Title and meta descriptions (the Top 10 Optimizer also helps you with that).
- Website performance and optimization (you can do this with the website audit tool in SEOprofiler).
Meta descriptions aren’t a ranking factor
Note that the meta descriptions on a website aren’t a ranking factor. The meta descriptions influence the snippets that Google shows for your pages in the search results. Good snippets get more clicks than bad snippets.
Not a ranking factor, but what good is ranking high when nobody clicks on your page b/c the other results look more helpful? (:— Martin Splitt @ ??? (@g33konaut) May 16, 2019
Links are also important
The links that point to a website also are a very important ranking factor. Martin Splitt did not mention them because links usually come from other people:
Also note the context of the conversation: A web developer asking what they can do… organic links aren't something that the developer "does" ?♂️— Martin Splitt @ ??? (@g33konaut) May 16, 2019
You can view the video here:
Optimize your pages now
The SEO tools in SEOprofiler help you to optimize your pages as efficently as possible: