Google: three things that you can do to improve your rankings (except for building links)

In a video on YouTube, Google’s Martin Splitt said that the top three things that a website developer can do for search engine optimizations are:

  1. Content (you can optimize the content of your web pages with the Top 10 Optimizer tool in SEOprofiler).
  2. Title and meta descriptions (the Top 10 Optimizer also helps you with that).
  3. Website performance and optimization (you can do this with the website audit tool in SEOprofiler).

Meta descriptions aren’t a ranking factor

Note that the meta descriptions on a website aren’t a ranking factor. The meta descriptions influence the snippets that Google shows for your pages in the search results. Good snippets get more clicks than bad snippets.

Links are also important

The links that point to a website also are a very important ranking factor. Martin Splitt did not mention them because links usually come from other people:

You can optimize the links that point to your website with the link analysis tools and link building tools in SEOprofiler.

You can view the video here:

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The SEO tools in SEOprofiler help you to optimize your pages as efficently as possible:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.