In an online discussion, Google’s John Mueller said that having a great website is not enough to get high rankings on Google. What do you need to get high Google rankings and what do you have to do?
High rankings take time
If you have a new website, it will take some time until Google fully trusts your site. Even if your website has great content, Google must be sure that your website can be trusted.
This is what John Mueller wrote in the discussion forum:
"From what I can tell, your site is still fairly new – with most of the content just a few months old, is that correct? In cases like that, it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately.
It’s one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site – your content – appropriately."
If your website is several months old, it is still new to Google and Google needs other factors that confirm that your website is great. For example, the number and the quality of the links that point to your website will help your website to get higher rankings.
Automatically created backlinks don’t help your website
Many webmasters think that they can get higher rankings on Google by artificially increasing the number of website backlinks through bulk link submitters.
While these tactics did work for some time, Google’s Penguin update made sure that this type of link can get your website into trouble. John Mueller strongly recommends to avoid these links:
"If you’re engaging in techniques like comment spam, forum profile link-dropping, dropping links in unrelated articles, or just placing it on random websites, then those would be things I’d strongly recommend stopping and cleaning up if you can."
You won’t get high rankings on Google if you use spamming tools to promote your website. If you want to get high rankings that last, optimize the content of your web pages to show that your website is relevant to your keywords.
Then make sure that high quality websites link to your site. If you do these things in that order, your website will get high rankings on Google in the shortest possible time. In addition, your rankings will last because they are spam-free.
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