On Twitter, a webmaster asked whether it was a good idea to split one website into two. Google’s John Mueller said that you won’t be twice as visible in search if you make 2 websites out of one.
If you make 2 websites out of one, you're not going to be twice as visible in search.— ? John ? (@JohnMu) May 23, 2019
So you'd say any website split into two will have more traffic? Why not 4, 16, or 2048 sites? There are always edge-cases (how many authority sites are there?), and you can put in a ton of work to make unusual things work, but the standard case is pretty straightforward.— ? John ? (@JohnMu) May 23, 2019
It’s better to have one great website
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