Google: Search quality raters don’t evaluate and penalize websites

On Twitter, Google’s John Mueller replied to a post of an UK blog that implied that Google’s search quality raters have a direct impact on the rankings of a website on Google:

What do Google’s search quality raters actually do?

Google search quality raters

Google’s search quality raters are people who assess the quality of Google’s search results manually. The data generated by Google’s quality raters is used to improves Google’s regular ranking algorithms. Google’s search quality raters use official guidelines that can be found here.

What you should do now

You don’t have to do anything special for Google’s search quality raters. Just make sure that you have a good websites with good content and good links. The SEO tools in SEOprofiler help you to create such a website:

Try SEOprofiler now

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.