Google: renting experts won’t help you to get a higher E-A-T score

Google’s Danny Sullivan said on Twitter that Google’s algorithms cannot know that a particular expert has written your content. You should try to create expert content that sends the right quality signals.

Google’s John Mueller said earlier this year that it’s best if an expert has written your content.

Further information on how to implement E-A-T can be found here.

Sending the right signals is important

Although Danny Sullivan does not go into the details of how the evaluate the quality of content, it is likely that it helps to have a professional web page structure. Web pages should be error-free.

The website audit tool in SEOprofiler checks your web pages for spelling mistakes, and it checks your website for other things that can have an impact on your Google rankings:

Check your web pages

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.