Google releases link spam update

Google has released the link spam update. How does this affect your website and what do you have to do now to improve your rankings?

Free link analysis tool:

Why links are important

Links are one of the ways Google understands what content may be helpful to searchers, and they can be good for sites to receive, as long as they’re well deserved. If your website contains links that are paid for (affiliate links, guest posts, sponsored posts), then these should be marked with the rel=”sponsored” attribute.

How Google tackles link spam

The effectiveness of link spam has been greatly reduced over the past two decades. According to Google, the new link spam update is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by Google’s algorithms.

There is no penalty for the spam links but the spam links won’t be used in Google’s ranking algorithm.

How to analyze the links that point to your website

The link analysis tool in SEOprofiler enables you to analyze the links that point to your website. Just enter the domain of any website in the search box on

You get an overview of the linking pages, the anchor texts, the linked pages, the LIS (Link Influence Score) of the linking websites, and much more:

Link Influence Score

The filters enable you to find the links that you are looking for.

Check and optimize your links now

Check your links and then optimize the link structure of your web pages. Remove low quality links and make sure that the links that point to your website contain relevant keywords.

You can use the free link analysis tool to analyze your links. You can also use the Link Profiler tool in SEOprofiler to analyze the links of any website. The free version enables you to download up to 1,000 links of any site, the full version in SEOprofiler offers much more:

Analyze links now

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.