Google recommends to remove all paid links, no matter how old they are

It seems that Google is becoming more aggressive when it comes to unnatural links. In an online discussion, Google’s John Mueller gave the following advice:

“Regarding the age of the unnatural links, I’d work to have them all removed, regardless of the age. For instance, in the general case where a site has been buying links for 2 years, it would be a good idea to go back that far. […]

If you’re serious about your site’s standing in our search results, then I’d strongly advise not to try to wait the penalty out. These are generally not issues that expire after a few days, they can affect your site’s standing for quite some time.”

Unnatural links are very risky. If you use one of the following methods to get backlinks to your website, you should reconsider your strategy:

  • Paid links
  • Links from paid blog networks
  • Tools that blast your website URL to hundreds of social media and forum sites

These links might have helped you in the past but it is becoming very risky to use these techniques. If you want rankings that last, better use safe SEO methods that Google does not find offensive.

SEOprofiler offers many different tools that help you to improve the backlinks of your website. All tools in SEOprofiler are so-called white-hat SEO tools that play by the rules of the search engines.

If you’re serious about your website, you shouldn’t try to cheat search engines. Use SEOprofiler and show search engines that your website can be trusted.

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