Google: ranking fluctuations are normal

In a video on YouTube, Google’s Zineb Ait Bahajji said that it was normal that rankings fluctuate:

“The answer is very simple here. It is normal to see fluctuations in SERPs (editor’s note: search engine results pages). There are continuous changes in SERPs and your competitors are also optimizing their web sites as well. So it is normal to rank number one and then number three and then number five, and then go back to number two. These are normal changes.

My advice would be to just focus on your audience and build quality content, compelling content and unique content that is tailored for your users exactly. So that is it, it is normal to see fluctuations.”

You can check the position of your web pages on Google with the ranking monitor in SEOprofiler:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.