Google: making a fast site faster won’t change it’s rankings

On Twitter, Google’s John Mueller clarified that the upcoming speed update will only impact the slowest sites. If you have a fast website, making it faster won’t change your rankings.

Here’s what John Mueller said:

Improve your pages

Your web pages should load quickly. However, there are many more ranking signals that influence the position of your web pages on Google and other search engines. The Top 10 Optimizer tool in SEOprofiler helps you to improve your pages:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.