Google’s John Mueller said on Twitter that Google makes no difference between B2B (business to business) and B2C (business to consumer) websites. For Google, web pages are web pages and they can rank for the same keywords, even if one web page is B2B and the other is B2C:
We don't have a direct understanding of the difference. They're essentially webpages, if they can rank for the same queries, they might.
— ? John ? (@JohnMu) October 28, 2020
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There are many different ranking signals that have an impact on your rankings in Google’s search results. The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for these signals: