Google: it takes a lot of time to get ranked after a penalty

Google’s John Mueller has posted several tweets that show that it takes a lot of time to get your website ranked after a penalty.

For example, a webmaster complained that he didn’t receive an answer to his reconsideration request after three weeks. John Mueller said it takes time to process reconsideration requests:

Some days later, John Mueller said that Google needs time to process the changes after lifting a penalty:

Your website must show the right signals

Your website won’t automatically get high rankings when Google lifts a penalty. Your web pages have to send the right signals so that Google finds them relevant. The Top 10 Optimizer tool and the website audit tool help you to ensure that Google finds your pages relevant:

Get relevant web pages

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.