Google: Infinite scroll search-friendly recommendations

On the official Google blog, Google’s John Mueller, Maile Ohye, and Joachim Kupke gave SEO tips for pages with infinite scrolling:

“Your site’s news feed or pinboard might use infinite scroll—much to your users’ delight! When it comes to delighting Googlebot, however, that can be another story.

With infinite scroll, crawlers cannot always emulate manual user behavior-like scrolling or clicking a button to load more items-so they don’t always access all individual items in the feed or gallery. If crawlers can’t access your content, it’s unlikely to surface in search results.”

Google’s blog post is a rather technical article with the following key points:

  • It is possible to get indexed by Google if your page uses infinite scrolling.
  • It is very likely that there are indexing problems if your website uses infinite scrolling.
  • If you must use infinite scrolling, make sure that your website also works with JavaScript disabled.


If you want to make sure that Google indexes the complete content of your web pages, it is better to avoid infinite scrolling.

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