Google: forget Google PageRank

In an online discussion, Google’s John Mueller said that you shouldn’t use Google PageRank as a quality metric anymore:

“I wouldn’t use PageRank or links as a metric. We’ve last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that.”

The number of links is not important anymore. It is much more important that you have the right links. The link analysis tools in SEOprofiler help you to improve the backlink structure of your website.

You will get metrics such as the Link Influence Score (LIS) and you can quickly detect bad backlinks that have a negative influence on your web page rankings.

If you haven’t done it yet, try SEOprofiler now risk-free:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.