Google changes the way they evaluate backlinks

Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links.

Google’s Panda 3.3 update

Google announced the following: Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”

Google Panda Update

This sounds similar to the Panda update that Google released in January. That update was described as a ‘data refresh’. That means that Google probably didn’t add new ranking signals.

New backlink evaluation

Google’s announcement about the new backlink evaluation leaves much room for speculation:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”

Google does not go into more detail and it’s hard to tell what the exact method of link analysis that they used for several years is. It’s likely that they turned off a method that is abused by many spammers.

Many more minor changes

In addition to the Panda update and the new evaluation of backlinks, Google announced many more minor changes: more coverage for related searches, a tweak to the categorizer for expanded sitelinks, less duplication in expanded sitelinks, more accurate detection of official pages, improved local results and more.

What does this mean to the rankings of your web pages?

Google is working hard on eliminating spam from the result pages. If you use spammy techniques to promote your website, chances are that your rankings will drop.

The backlink evaluation change indicates that Google found a way to deal with manipulated backlinks. If you participate in automated linking schemes, your website might get into trouble.

Get lasting results with high quality backlinks

If you want to get lasting results on Google, you have to use so-called white-hat search engine optimization methods that play by the rules. The tools in SEOprofiler only use white-hat SEO methods that make sure that your website gets lasting results:

Link building tools

Do not use automated linking systems but try to get high quality backlinks to your website. The tools in SEOprofiler help you to get these high quality backlinks.

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