Google: enriching search results through structured data

Google has published a new blog post in which they recommend to add structured data to your website. Structured data can make your website stand out on Google’s search result pages.

Structured data and Google

What is structured data?

Structured data enables you to provide information about your web pages and their content. Google recommends vocabulary in JSON-LD format.

For example, web pages with structured data for recipes can look like this in Google’s search results:

Rich results in Google's search results

Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly. Using structured data enables a feature to be present, it does not guarantee that it will be present.

Why you should add structured data to your web pages

According to Google, rich results help users to better understand how your pages are relevant to their searches, so they translate into success for websites.

Structured data helps Google’s systems understand your content more accurately, which means it’s better for users as they will get more relevant results. If you implement structured data your pages may become eligible to be shown with an enhanced appearance in Google search results.

How to create structured data code for your web pages

The rich results creator in SEOprofiler is a free tool that creates structured data code for your web pages.

Rich results creator: JSON-LD markup code

You can create markup code for persons, products, local businesses, organizations, events, websites and recipes with the rich results creator.

The rich results creator tool is available in the free demo version of SEOprofiler. You can create your SEOprofiler account here:

Create structured data code

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.