Google: you do not have to disavow links that are no longer relevant

In a webmaster hangout, Google’s John Mueller said that you should not disavow links that are not relevant anymore:

“Disavowing backlinks is really mostly for the case where there are really problematic links pointing to your page and you want to say ‘I want nothing to do with that’.

In a case like this [ecommerce site that sells fewer products than before], where these links might be completely normal links to your web site, they are just for older products or things you no longer provide, then that is something you don’t really disavow them for.

Because this is something, that as a company, you kind of build up value over time – years – and it is normal that companies change their focus from time to time, or shift their focus slightly. So that is not really the type of situation where you want to disavow links.”

You can view the video here:

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.