Google confirms that there is nothing to optimize for BERT

As said in our initial post about Google’s BERT algorithm, there is nothing to optimize for BERT. Google’s Danny Sullivan has confirmed this on Twitter:

What can you do?

Ensure that your web pages have good content and good links. As Danny Sullivan says, the fundamentials remain unchanged:

Optimize your website

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.