Google: it is not necessary to change your links to HTTPS

On Twitter, Google’s Gary Illyes said that it was not necessary to change the links to your HTTP pages when you switch your website to HTTPS:

In other words, you don’t have to ask the websites that link to your site to change the links from HTTP to HTTPS.

There are many more important things that influence the position of your web pages on Google’s search results. Use the website audit tool in SEOprofiler to find things that have a negative influence on your website’s rankings:

Get a detailed SEO audit of your website

Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “”.