You have to differentiate yourself if you want to get high rankings on Google. That’s what John Mueller said in a recent tweet:
It doesn't matter what kind of site, ultimately you need to find a way to differentiate yourself, especially when it comes to "commodity content". What would make your site the objective best result by far for your preferred queries? Just being the same as others doesn't cut it.
— ? John ? (@JohnMu) December 3, 2019
Optimize your web pages to ensure that they get high rankings on Google and other search engines:
